A fresh concept is percolating on the north end...
Shore Avenue Coffee Co., a specialty cafe born out of the gourmet brand of the same name, is set to open this summer at 2106 Boardwalk.
The new venture is headed by siblings Jonny, Andrew and Stephanie Jenkins - Bucks County, PA natives who grew up making summer memories in Cape May County while helping their parents run the Fractured Prune.
Ken and Joanne Jenkins opened the popular specialty donut shop in Ocean City back in 2011, expanding to North Wildwood in 2017 and Sea Isle City in 2020. Shore Avenue Coffee Co. is setting up shop next door to the "Prune's" North Wildwood location, at 21st & Boardwalk.
"We all literally grew up at our family's Fractured Prune shops, helping out with the business in all kinds of ways over the years," said Jonny Jenkins. "You learn so many things that prepare you, and now my brother, sister and I are ready to take the next step with a place of our own.
"Family is at the heart of everything we do, along with our love of the beach and, of course, coffee. Our goal is to be that early morning spot, the place to walk or bike up to and enjoy a refreshing drink as you start your day at the shore, whether you're a local or on vacation for the next week."
The Shore Avenue brand debuted at the Fractured Prune last summer, with the introduction of three signature roasts: Morning Tide, Boardwalk Brew and Golden Hour.
Jonny Jenkins noted that the new shop's menu will be varied, offering "a taste of the shore in every sip - with an emphasis on iced drinks, plus craft lattes, blended drinks, matcha, sparkling sodas, energy drinks, breves, protein coffees and much more."
Interior build-out is presently ongoing, with opening targeted for the first weekend in May.
For photos, updates and more information, be sure to follow Shore Avenue Coffee Co. on Instagram and check out their official website at https://shoreavecoffeeco.com/.
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