Goodness On The Go brings homemade warmth to Pacific Avenue

We're always on the lookout for new businesses in the Wildwoods, but it's a special occasion when a shop opens its doors for the first time during the "offseason" months.

Just days before Halloween, Goodness On The Go (3811 Pacific Avenue) has made its debut and the initial reviews couldn't be more positive.

Downtown Wildwood's newest venture, offers daily breakfast sandwiches, oatmeal, breads, coffees and teas, soups, quiches and daily specials.

The business is owned and operated by Michael Shiffer and Melissa Schultz, who also makes homemade soaps, scrubs, rollerballs and inhalers made with essential oils.

Goodness On The Go is open Thursday - Sunday, from 7 am to 2 pm.

Menu for the coming week will be announced on Wednesday nights on Facebook.