Thursday, March 31, 2022

Guppi flagship store coming to Downtown Wildwood

Local entrepreneur
Abby MacQueen is swimming into new territory.


A familiar face at the Downtown Wildwood Farmers Market and various Cape May County “pop-up” events, McQueen has steadily grown and expanded her Guppi Sustainable Surf Co. brand since its launch in 2018.


This Spring, she will open a flagship store at 3113 Pacific Avenue, featuring a full line of eco-friendly apparel with clothing made from recycled water bottles and other sustainable materials.


“The store will focus mainly on eco-friendly products for all ages,” said MacQueen. “I’ll have new designs for t-shirts, options for kids, dresses and women’s apparel, and really something for everyone who’s looking to do a little good for the environment.”


Guppi will offer an assortment of shirts, hoodies, crewnecks, joggers, assorted totes and bags, beanies, hats and more. Sizing ranges from 5 months to 2XL.


All Guppi products are created in-house, via screen-printing by hand with eco-friendly inks and embroidery fashioned with threads made using recycled plastic.


“I feel that will be a really fun experience to walk and see it,” MacQueen said. “I’m hoping to introduce more variety, some other eco-friendly and local items, too, as I get going.”


A grand opening date has been set for Saturday, April 23, with festivities between 11 am - 3 pm.


MacQueen plans to operate the Guppi store six days a week, while continuing to attend local pop-ups through the summer. She hopes to operate year round out of the Pacific Avenue location, though specific dates and times will be determined after the busy summer season.


For more information on Guppi and to view the online store, visit


For additional updates, follow Guppi on social media - Facebook and Instagram.

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