Wildwood Lifeguards Support Cure at the Shore

PRESS RELEASE

Members of the Wildwood Beach Patrol not only save the lives of those who encounter dangerous situations in the surf and on the sand, but they also are helping to save the lives of millions of women who have breast cancer.

Lifeguards from this city, as well as 12 other municipalities up and down the Jersey coast have joined together to raise money to help find a cure.  According to the Susan G. Komen organization, almost a quarter million cases of breast cancer will be diagnosed this year and more than 40,000 people will lose their lives to the disease.

This year marks the second annual Cure at the Shore. It also marks the second year Wildwood’s Beach Patrol has worn pink to show its collective support to help find a cure.

According to Beach Patrol Chief Steven Stocks, the genesis of the Cure at the Shore program came about when Wildwood Senior Career Lifeguard Martin Hagen realized people often ask lifeguards for their beach patrol shirts. He came up with the idea of giving people a lifeguard shirt for a donation to a worthy organization.

Last year’s Cure at the Shore involved the participation of 11 beach patrols and this year’s list has grown to 13.

“Last year the response was overwhelming,” said Stocks.  “Cure at the Shore raised $9,000 for the Susan G. Komen South and Central Jersey Chapter. This year we hope to raise even more.”  He noted that 100 percent of the profit of the sale of the shirts is donated to Susan G. Komen and the money raised by the fundraiser stays in the area.

The pink t-shirts are designed with the  official Cure at the Shore logo emblazoned on the front and the logos of each of the 13 participating beach patrols from the following communities on the back: Brigantine; Atlantic City; Margate; Ventnor; Longport; Ocean City; Upper Township; Sea Isle City; North Wildwood; Wildwood; Wildwood Crest; Cape May and Cape May Point.

On Sat. Aug. 6 and Sun. Aug. 7, lifeguards hope to paint the beach pink from Atlantic City down to Cape May by wearing their Cure at the Shore T-shirts. Each of Wildwood’s 74 lifeguards will be “in the pink” that weekend to show their support to finding a cure.

“The guards will be wearing them in the stands,” said Stocks. “And people will be able to get a shirt for a $10 donation.”

In Wildwood, 2016 Cure at the Shore shirts are available during daytime hours at a kiosk on the Boardwalk at Schellenger Avenue.  Shirts are also available at the North Wildwood Shirt Shop, 18th Street and New Jersey Avenue. Shirts may also be obtained by visiting the Cure at the Shore website at www.CureattheShore.com.