Wednesday, April 2, 2014

"Can't Stop This Feeling!" - The Wildwoods Unveil 2014 Advertising & Marketing Campaign

Also new for 2014: An Updated Online Vacation Guide
and DVD Vacation Planning Package


The Wildwoods 2014 advertising campaign “Can’t Stop This Feeling!” was unveiled by the Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA).

The 2014 campaign evolved from the 2012/2013 campaign that asked visitors, ‘What do you love about the Wildwoods?’  The previous campaign received overwhelming responses with participants expressing their strong emotional connection and feelings about the Wildwoods.

“People feel so emotionally connected to the Wildwoods. Our new “Can’t Stop This Feeling!” campaign captures those same emotions and nostalgia with new video footage, photography, music and a new twist on the message,” explained John Siciliano, executive director of the Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA). “Whether you love the boardwalk, shopping, restaurants, miles of free beaches or any of the other fun offerings in the Wildwoods, there is an emotional connection unique to the Wildwoods that’s generational."

GWTIDA has set up an exciting contest to give visitors a chance to experience the Wildwoods first-hand. Winners will receive a 3-day, 2-night stay in a Wildwoods hotel/motel of their choice, along with meals and passes to Morey’s Amusement Piers, Splash Zone Waterpark and other exciting attractions.  Everyone can enter for a chance to win one of the two fabulous Wildwoods family vacations online at

The 2014 Wildwoods print ad series displays families joyfully experiencing the beach and making lasting memories in the Wildwoods. New billboards, along with new online radio spots will feature a completely updated version of the Wildwood Days song and follow the theme and format of the television commercials. The new campaign will also be integrated into the Wildwoods’ Social Media plan with Facebook, Twitter, YouTube, Pinterest and Instagram accounts.

Also new in 2014:  Updated 2014 Online Vacation Guide and Vacation Guide DVD

In 2013, the Wildwoods received over 20,000 Vacation Guide DVD requests and 63,000 people viewed the online version of the Vacation Guide.

The 2014 Vacation Guide to help plan your Wildwoods getaway is now available online and on DVD. The abundance of materials formerly available only by mail in the form of bulky hard-copy catalogs and booklets has been condensed into a single Vacation Guide package offering vacationers an easy and fun vacation planning experience right on their computers, tablets or smartphones. The DVD package can be ordered or immediately viewed online at

Users can print pages, ads, coupons and any other information they want from the electronic documents. In addition, all website links for hotels/motels, restaurants, attractions, retail establishments and more are live, taking visitors directly to the business’s website for more information.

“The DVD package is a leaner, greener and more user-friendly, streamlined way for everyone to plan their Wildwoods vacation,” said Siciliano. “Less paper and printing is good for the environment, and we think our patrons will also appreciate the simplicity and ease of this new electronic approach to vacation planning.”

The Vacation Guide contains a 4-minute “Welcome to the Wildwoods” video, The Discover the Wildwoods book, Wildwoods Vacation Guide, Wildwoods Visitors Guide, Calendar of Events Brochure, Family Value Coupon Book and Wildwoods Photo Slide Show – all in one convenient DVD package. The Vacation Guide can be accessed at

In addition to the new marketing campaign, the Wildwoods continue to promote undeniable value with:
  • FREE family fun and entertainment on our 2 ½ -mile boardwalk packed with shops, food, games, arcades and more than 100 amusement rides and attractions!
  • FREE Friday Night Fireworks
  • FREE award-winning, safe, clean beaches, the East Coast’s widest
  • FREE special events, festivals, shows & concerts
  • A wide variety of hotel/motel accommodations and incredible dining & shopping options
For more information about the Wildwoods, visit or call 800-992-9732.

About the Greater Wildwoods Tourism Improvement and Development Authority

 The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA) was formed in 1993 to consolidate the tourism economy of its three founding municipalities: Wildwood, Wildwood Crest and North Wildwood. The Wildwoods have won numerous travel and tourism awards, heralding the resort for its beaches, boardwalk and attractions.

The Wildwoods’ Morey’s Piers were named in 2014 among the Top 10 Piers by Coastal Living. In 2013 the Wildwoods were also recognized as one of the Most Awesome Boardwalks in America by; as the Favorite Shore Town by Delaware County Daily Times readers; as the Favorite Beach and Boardwalk by readers; the Top Family-Friendly Beach Town by; and as One of America’s Top 10 U.S. Tourist Towns by families voting in FamilyFun magazine. They were also named “Best Beaches in New Jersey” in the 2012, 2011, 2010 and 2008 Top Ten New Jersey Beaches public survey, sponsored by the New Jersey Marine Sciences Consortium. Wildwoods’ beaches were also named “Best Beach for Family Vacations,” “Best Beach for Tourism,” “Best Beach for Events,” “Best Beach for Eco-Tourism” and “Best Beach for Day Trips” in the same surveys. The Wildwoods were named #1 Boardwalk in the nation by in 2012; and Smarter Travel also named the Wildwoods Boardwalk, one of “Americas Best Boardwalks.” The 2012 list of “15 Destinations on the Rise” for TripAdvisor included the Wildwoods, and voted the Wildwoods one of “Americas Top 10 Scenic Seasides of the Summer.” In addition, the Wildwoods were voted “Best Town” in the 2009 and 2011 PHL-17 Philly Hot List, Jersey Shore Edition contest; and were one of Sherman’s Travel’s “Top Ten American Boardwalks” for two years in a row.

The Tourism Authority operates the Wildwoods Convention Center and acts as the island’s destination marketing organization overseeing the development, research, planning, marketing, advertising, promotion, public and media relations encompassing the tourism, meeting and convention industry in the Wildwoods. Additionally, the Authority funds, assists with and hosts more than 180 annual special events to enhance the visitor experience and extend the tourism season, including the Beach Monster Mash Truck Races, Family Nights On The Boardwalk, Friday Night Fireworks, the New Jersey State Barbeque Championships and Anglesea Blues Festival, Classic Car Shows, the International Kite Festival, Irish and Italian Festivals and the National Marbles Tournament, among others.

For more information about the Wildwoods, contact the GWTIDA at 800-WW-By-Sea (800-992-9732) or visit its web site,

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