IT'SUGAR Grand Opening set for this Friday, June 2nd

The new IT'SUGAR candy store at 3008 Boardwalk will celebrate its Grand Opening this Friday, June 2 at 4 p.m.

The Greater Wildwood Chamber of Commerce will host the event, which will include a traditional ribbon cutting ceremony in front of the shop, followed by gift card giveaways.

For more information, call the GWCOC at 609-729-4000.

About IT'SUGAR...
IT'SUGAR is a candy store specializing in innovative sweets, fun novelty gifts and giant candy. 

Founded in 2006 by Jeff Rubin, it's a modern day playground dedicated to immersing its customers in content that they just can't keep to themselves. IT'SUGAR was created to satisfy a universal sweet tooth and provide gifts to anyone that might need a good laugh.

At IT'SUGAR, bigger is better. As pioneers of giant, the store is home to several of the world's largest boxes of candy and is credited as the creators of  an entirely new confection category: The Supersized Sweet.

IT'SUGAR carries exclusive giant candies like The World's Largest Box of Nerds and The World's Largest Box of SOUR BATCH KIDS, in addition to 1 lb. Reese's Peanut Butter Cups, 5 lb. Gummy Bears and gigantic 27 lb. "Party Pythons."