PRESS RELEASE
The Naval Air Station (NAS) Wildwood Aviation Museum will receive funding in 2013 through a grant from the New Jersey Department of State, Division of Travel & Tourism.
The Aviation Museum will provide a 25% match for the grant with its own funds. NAS Wildwood Aviation Museum’s 2013 marketing plan will work in union with the New Jersey Division of Travel and Tourism’s goal of fostering economic growth by increasing tourism expenditures, encouraging long-term stays and promoting New Jersey’s arts, cultural, recreational and leisure opportunities.
The marketing plan “Stay An Extra Day!” will uniquely blend the museum’s general marketing strategies targeting Mid-Atlantic visitors while also welcoming travellers from Quebec. The museum will utilize several partnerships, including working with the Cape May County Department of Tourism to target visitors from out of state and Canada.
As stated in the title, the marketing plan will promote New Jersey to travelers and encourage them to stay an extra day. The approach will also aid in getting the word out that Cape May County is “Open for Business” following Super Storm Sandy. Museum staff performed extensive research on international tourism trends before proposing the 2013 advertising campaign.
Major factors considered included the Canadian exchange rate to the U.S. dollar, the trend toward the use of new technology and e-communications. Today, the internet plays a role in 90% of vacation planning activities.
Naval Air Station Wildwood Aviation Museum is located in Historic Hangar #1 at the Cape May Airport, New Jersey. Cape May Airport was formerly Naval Air Station Wildwood, which served as a World War II dive-bomber training center. The museum is dedicated to the 42 airmen who perished while training at Naval Air Station Wildwood between 1943 and 1945.
For more information, contact Bruce Fournier at (609) 886-8787 by email at bruce-nasw@comcast.net or visit the Hangar’s website www.usnasw.org
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