For the past three decades, East Coast Surf Shop has been one of the prime tenants at the Boardwalk Mall.
Earlier this week, owners Dan & Jim Schindler took to Facebook to announce that the southernmost of their three stores would be moving to 3810 Boardwalk, just two doors down from the mall, in the unit previously occupied by 96 Shades.
"A fresh space, the same passion and even more of what you love," the post touted. "We can't wait to welcome you. Stay tuned for our official opening date - exciting things are ahead!
"As we move into this new chapter, we want to take a moment to thank the Boardwalk Mall for being our home for nearly 35 years. It's where we got our start, and we'll always be grateful for the memories, the milestones and the amazing customers who have supported us along the way!"
The Schindler family also operates the East Side Surf Shop flagship store at 2701 Boardwalk (opening for the season on Friday, February 14) and East Side Sunglass Store at 3407 Boardwalk.
East Side specializes in surf products and accessories, athletic eye wear and sports apparel, with its own t-shirt line that focuses on Philadelphia teams and personalities.
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